15 Call to Action Phrases to use in your Social Posts

There is one way you can start generating more impressions and engagement, and that’s by using a strong call to action.

So what is a call to action?

A ‘call to action’ is a marketing term often used within advertising, more specifically in selling. It’s designed to prompt an immediate response or encourage an immediate sale from your followers.

In this blog, we’ll be giving you some ideas for calls to actions you can be using in your posts.

We will break them down into these 4 categories:

  • Learn more
  • Share
  • Tell us what you think
  • Take action


Call to Action: Learn More


  • Read more…
  • See why…
  • Check out…
  • Explore…
  • Discover…

When to use them:

  • When you want to drive traffics to your website
  • When you want to share a relevant article to educate your audience
  • When you want to share a video or photo


Call to Action: Share


  • Retweet/ share if you think/ believe/ feel…
  • Spread the word

When to use them:

  • When you want to reach new audiences
  • When you want to engage your audience with a low-level ask
  • When you want to raise awareness around an issue or campaign


Call to Action: Tell Us What You Think


  • Tweet your thoughts with the hashtag #…
  • Tell us what you think in the comments below…
  • Share your story…
  • Tell us and we’ll retweet!


When to use them:

  • When you want to show your audience that they matter to you
  • When you want to engage in thought-provoking conversation
  • When you want to gather user generate content
  • When you want to find out more about the concerns and opinions of your audience


Call to Action: Take Action


  • Your gift will…
  • Donate now to provide…
  • Sign our petition to tell the world that…
  • Share your voice if you…

When to use them:

  • When you’ve got enough of your audiences’ attention and want them to take action on an important matter
  • When there’s a sense of emergency or urgency around the action
  • When the action is linked to a broader campaign or prominent media coverage


These calls to action can be modified any way you like to suit your own content and audience. But just remember to a more prominent tone rather than asking them.

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