Doing marketing right is pretty hard to get, well… right. Most marketing agencies have years of knowledge and expertise, which will ultimately mean better results. They use marketing tools which they know work and apply them to a greater marketing strategy and plan, something which small companies might not be able to achieve on their own.
The best advice we can give, is for businesses to hire people who know what they’re doing instead of doing it themselves. However, we know this isn’t always the cheapest and most available option. So we’ve curated a short list of tips and marketing tools you can use to better organise your business promotions and maximise your customer interest.
Are you using social media to promote your services? If not, then you should be. You can read our blog on why this is important here – https://and-create.co.uk/social-media-strategy/.
Now we understand that keeping on top of your social posts can be stressful, and you may not have the time to post manually. Thankfully, there are multiple (free) services out there which can post for you, all you have to do is create the content and schedule it. Try taking a look at a few we trust:
Managing Social Media Analytics
If you do use social media, it can also be hard to keep track of how your posts are doing. This is majorly important for a few reasons.
1. You can see if people actually like what you’re posting and then find ways to make it better.
2. You can see if it’s creating any leads back to your website, leads are good if you want conversion and sales.
3. Make sure you’re doing well so you can help create a better online presence and help spread brand awareness. For a better handle on analytics, try these tools:
Write Better Copy
It’s great to be posting and marketing yourself, but what’s the good of that if what you’re writing is utterly terrible. Make sure your written content is high quality and high quantity, don’t bore your audience. Here are a few site which can help check for grammar and sentence errors:
To keep it simple, Search Engine Optimisation is the process of making a website and other content have higher online visibility. So better SEO = more chance of people finding your business online.
The easiest way to start with SEO is by finding keywords relevant to your business, then using these keywords in your website, in blogs, and in your social posts. For example a café would want keywords like café, coffee shops, coffee shops near me, espresso, coffee near me and coffee bean.
If you are struggling for which keywords to use, there are several sites which generate some for you based off results and data already available:
Create Appealing Content
Written copy is probably far less important now then what it used to be. People are now more interested in how something looks, so appealing photos, creative design and interesting typography. It’s impossible for someone to become an expert creative director overnight, but nice-looking content can make a huger difference when marketing your business’ image and brand. So here are a few tools that can support you in creating visually attractive content: