One thing brands shouldn’t ignore this year is digital marketing trends, simply put, no one actually knows the power effective marketing can have.
A marketing campaign that’s properly executed can meet any business needs, and more importantly, it can help increase the demand for their product or service.
But oh how times have changed. While marketing is still essential, it has developed quickly due to the fact that consumers are spending more and more time online. And if you want to go where your target audience is, like them, you will also need to have an active online presence.
Social media, streaming content, and the ease of creating or consuming digital content has had a massive influence on our daily lives. Digital marketing trends are constantly evolving and changing, so it’s important your company is keeping track.
And this brings us to this vital question. How should you market your audience online?
Below, we’ve reviewed the top digital marketing trends you should really know.
1. The Bigger the Better
Long-form content is the way to go this year. An article with more words tends to portray that there will be information available, rather than a shorter article that looks like it will only answer a few questions. If your blog is insightful you’re doing good, but if your blog is insightful andlong you’re doing amazing.
Longer blogs are not only ranked higher by search engines, but they also resonate well with the reader. So if short blogs are just not working in your favour, it’s definitely worth trying to write more. But fear not! Long-form blogs aren’t the only way to increase SEO.
2. Chatbots are the future
Chatbots are simply just a specialised form of software that allows communication between users and service providers. Businesses are able to assist customers in completing their goals, and using Chatbots to interact is more natural than some may think. Chatbots can be found primarily through the use of text chat windows, but verbal interactions are possible too.
So why are chatbots a good alternative to the old-fashioned way? Well, bots give personalised and focused interactions without taking too much from already limited human resources within a business. Their success last year is already showing a significant increase in usage, and that use is likely to grow further in 2019.
3. Video? Yes please!
A total of 79% of UK adults engage with YouTube. Now that’s a lot! That means more than half of all UK adults are watching videos, which is why brands should really be paying attention to video production. Despite YouTube being the most popular way to consume videos, that doesn’t mean you should be depriving other social media platforms of video content too.
Using video within digital marketing offers the best of both worlds, and the actual budgeting of video production doesn’t have to be extreme either. Some of the most popular videos online are the ones that make people talk, not necessarily the ones that look good. Just remember to capture the information you want to promote and also your brand’s personality within your video.
4. Your good, old friend Email
There is a lot of attention on social media these past few years, but email continues to be a major channel of communication. Billions of people are still using it for personal, commercial, industrial, legal, scientific, and academic purposes. Email is here to stay, and email marketing itself will remain to be an important asset for businesses.
However, email marketing is evolving to be more personal; so those generic marketing emails you’re sending out are no longer working in your favour. Trigger your email marketing to something specific then follow up with a promotional price or demo video in a personalised email.
5. ⬆ Voice Interaction
You’ve heard of Siri, Google, Alexa, and other “smart” devices, right? Well, we’re pretty sure that verbal interaction with devices is going to continue to rise in 2019. Talking is simply the preferred way of interacting, and technology is finally catching up to the way consumers want to search, shop, and discover.
Voice searches are going to require a different and more complex approach, yet this area of digital marketing can’t be ignored. People are relying on it now more than ever.
For more information on digital marketing trends and traditional marketing head to our home page.
Or you can contact us on 01302 989068