7 Video Content Ideas to Jump Start Your Video Marketing Strategy

It can be difficult starting a video marketing campaign for your business, especially when you have no ideas for it.

But video marketing is one of the best ways to engage your current audience and gain new customers. As a marketing agency, we highly recommend putting a strategy together to help get your company’s face out there amongst your competitors.

So where do you start?

Well, we’ve decided to share 10 of our video content ideas for you to consider.

Here’s the list:

  • Product reviews
  • Behind the scenes tour videos
  • Photo slide show videos
  • Staff introduction videos
  • Helpful tips videos
  • Video articles
  • Tutorial videos

Carry on reading for more information on each topic.


Product reviews

Product reviews are a great way to gain customers’ trust. So why not try getting one of your current customers to review your product on video? This can help potential customers to decide whether they want to buy the product or not.


Behind the scenes tour videos

BTS videos are a great way to get more up close and personal with your customers and allowing them to see exactly who you 8are. It can give a face to your company and help them understand what you do.


Photo slide show videos

This is the most basic form of video and is easy to do. Simply put together a slideshow of the products you sell or the services that you offer. Your audience will be able to see everything you do in one short video.


Staff introduction videos

Admittedly, not everyone loves doing these kinds of videos. But it can help consumers connect with your staff members and make them feel more comfortable in purchasing from your business.


Helpful tips videos

These videos are a fantastic way of showing off your expertise, as well as building credibility and authority in your industry. Why not create some videos that answer some of your customers’ most frequently asked questions?


Video articles

Repurpose your old blog content into videos! It’s that easy. And to make the most of it, one blog could be used to make 5 videos. Just split it up into bite-sized information that your audience will find easy to watch and learn from.


Tutorial videos

Provide your viewers with videos packed full of useful information from your industry. So if there’s a product or services that can be better explained in a tutorial, create a step-by-step video to help them out.


For more information on our video marketing services why not head to our what we do page?

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