Colour Psychology within Brand and Marketing

We’re here to talk about colour psychology!

Now, we’ve already written a part 1 to this blog where we gave the basic connotations of colours. So if you haven’t read that one yet you can find it here.

But in this blog, we will be covering how you can use colour psychology to boost engagement and conversion on your website. This may not seem like a majorly relevant detail, but it’s worth taking the time to consider how colour psychology, whether it’s within a campaign or website, can have an impact.

Carry on reading for some facts that will show you the importance of colour selection in marketing.


Fact 1: People usually take around 90 seconds to assess the product in front of them – 90% of this judgment is based on colour alone

Fact 2: Colour is responsible for 80% of brand recognition

Fact 3: 2/3 of shoppers will only buy a large appliance if it’s in their preferred colour

Fact 4: Women prefer softer colours while men favour bolder colours



Increases heart rate and creates a sense of urgency. Also considered an emotional colour.

Suitable for food, technology, transport, and agriculture brands.

Some popular brands that use the colour red:

  • McDonald’s
  • Coca Cola
  • KFC
  • Kellog’s
  • Red Bull



Builds sense of security and is favoured more by men than women.

Suitable for health care, energy, finance, and airplane brands.

Some popular brands that use the colour blue:

  • Skype
  • Facebook
  • Oral-B
  • PayPal



Promotes growth and harmony, can help create a relaxing tone.

Suitable for food, household, finance, and energy brands.

Some popular brands that use the colour green:

  • Spotify
  • The Body Shop
  • Subway
  • Holiday Inn
  • Tropicana



Urges customers to buy or subscribes, good call to action colour.

Suitable for healthcare, technology, agriculture, and food brands.

Some popular brands that use the colour orange:

  • Nickelodeon
  • Fanta
  • TNT
  • Orange
  • Amazon



Builds a sense of power and wealth, makes users feel like royalty.

Suitable for healthcare, technology, finance, and clothing brands.

Some popular brands that use the colour purple:

  • Cadbury
  • Hallmark
  • Premier Inn
  • Yahoo!
  • E4


For more information on colour psychology or even marketing, get in contact with us today.


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