Creative is not as easy as it looks, despite what a few people think. And it’s not just adding some text to a photo or filming something on your iPhone.
Take a look at Nike for example. They sometimes have teams of up to 30 people working on one creative project, and the results are simply amazing.
Check out this video campaign they’ve released recently: https://www.youtube.com/watch?v=qjPXEf-fpaw
If you want great results too, you need to be hiring professionals. People who know how to design fantastic work or know how to do videography and who have years of experience in the industry.
Now, of course, we understand more than anyone that this can get expensive, especially if you’re only a small business.
So what’s our advice?
If you can afford to hire a creative agency, do it.
If you can’t, we’ve curated a list of low-cost tools that can help you with the smaller creative work.
Before we get to that list here are a few tips:
- Add visual punches so your work stands out in busy user feeds
- Videos and photos get more engagement than posts without them
- Check for spelling and grammar errors before posting
- DON’T USE COMIC SANS. Or any other awful fonts for that matter
Canva is, currently, one of the most popular creative tools online today that aids you in creating quick and easy design work.
- design templates for flyers, business cards, etc
- space to design logos
- photo editing
- printing services
- icons for social media
Animoto is an affordable app that you can use to easily turn photos, graphics, and video clips into animated video slideshows.
Price: Free two-week trial then paid version starting at £7.99/month
Personal Package Features:
- 350+ music tracks
- 3 standard fonts
- 30 colour swatches
- standard quality video (720p)
Infogram is a creative tool that allows you to create engaging infographics and reports in minutes.
Price: Free for basic package then advanced packages starting at around £14/month
Basic Packages Features:
- 37+ interactive charts
- Up to 10 projects
- Up to 5 pages per project
- 13 map types
- Publish your content online
- Object animations
There are many other tools out there that are available, it’s just about finding ones that are right for you and your business.
If you need any advice on creative tools, or creative work in general, contact us today. We’d be happy to help!
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