Mansfield District Council

MDC were spending crazy money on cleaning chewing gum from the streets of the area. Working close with the client we came up with the idea that people were mad for simply spitting out their gum and wanted to highlight the fact that it was better to dispose of it correctly.

In a light mocking tone (reverse psychology) we implied that they were a bit silly for doing so. The line “be a chum…” came about and through quirky and fun imagery, posters and a video were produced for the town centre.

Date: January 29, 2018
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