PACT Haircare

This pan-european campaign helped elevate the PACT brand amongst hair salons by communicating that the products were at the top end of the spectrum. The work we produced included the design of brochures across different languages and also print advertising. The ad work was seen as so ground-breaking in comparison to other ‘hair care’ ads that some of the key titles in Spain actually ran extra insertions unpaid as they thought they made their own titles more premium.

Date: January 26, 2018
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