Social Media Image Sizes Cheat Sheet

If you’re not using images on social media then you’re doing it wrong.

Using visuals is not only effective at making your social media posts stand out, but they are key to ensuring your interactions and engagement are on an uphill climb.

Now, making your photos look their best can be a challenge as platforms are constantly changing their guidelines on file formats and optimal display sizes.

That’s why we’ve put together a cheat sheet (if you will) of all the updated image sizes and formats for social media. We’ve also thrown in a few helpful tips as well!

And even if you think you’re up to date on all the key info, it might be worth double-checking so you can be 100% confident when posting.

Facebook

Profile Photos: 180 x 180 pixels

Cover Photo: 820 x 312 pixels

Shared Posts: 1,200 x 630 pixels

Tip #1: Show Your Brand

Use your business logo for your profile pic then a more a personal cover photo that helps visual what you do.

 

Twitter

Profile Photos: 400 x 400 pixels

Cover Photo: 1,500 x 500 pixels

Shared Posts: 1,024 x 512 pixels (Max.) and 440 x 220 pixels (Min.)

Tip #2: Avoid Awkward Cropping

Make sure to horizontally centre your content as images can appear collapsed in mobile format until a user clicks on them.

 

Instagram

Profile Photos: 110 x 110 pixels

Image thumbnails: 161 x 161 pixels

Square post: 1,080 x 1,080 pixels

Rectangle post: 4:5 ratio

Stories: 1,080 x 1920 pixels and 9:16 aspect ratio

Tip #3: Stories Are In

It’s probably a good idea to start regularly posting to your story, even redirecting followers to your latest post to heighten engagement.

 

LinkedIn

Profile Photos: 300 x 300 pixels

Cover Photo: 1,536 x 768 pixels

Shared Posts: 1,200 x 630 pixels

Stories: 1,080 x 1920 pixels and 9:16 aspect ratio

Tip #4: Be Professional

Your posts should be appropriate for the audience. They should also focus on building your relationships and connections rather than solely driving traffic.

 

Pinterest

Profile photos: 165 x 165 pixels

Pins on Mainpage or Board: 236 pixels wide

Pins Expanded: 600 pixels wide and 2:3 aspect ratio

Tip #4: Keep It Relevant

Choose a thumbnail photo that is both enticing and relevant to that particular board.

 

If you’d like more advice on social media don’t hesitate to get in touch with us today.

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